4 Reasons Why Good Website Content Matters
Yes, there are tens of thousands of local consumers looking online for solutions to their problems but in order for your website to be found by these online consumers and convert them into prospective clients you need to set yourself apart from the competition.
You need to provide better, more valuable content than the other businesses you compete with.
1. Consumers want to know “what’s in it for me” prior to buying your product or service.
Some will make a decision solely based on price… but many more are frightened that they’ll select a business who cares more about making money than delivering a quality product or service. Providing useful information on your website that resonates with your target market creates the perception that you understand them and sincerely care about helping them which can remove the “what’s in it for me” obstacle straight away.
2. Being perceived as an authority carries a lot of weight.
Prospective clients need to know that you know what you’re doing. When you offer valuable online content, you show potential clients that you can be trusted to get them what they want.
3. Google wants high quality content.
Yes, keywords are important for search engine optimization, but Google and the other search engines today have changed their ranking algorythims… they know the difference between high quality human-friendly content and keyword-stuffed garbage.
4. Good content will get you links, social shares & higher rankings.
If your content is valuable, other blog owners and webmasters will link to your pages. This enhances your overall website traffic by helping you obtain traffic by “referral” and is now a key factor in search engine rankings.
Does Your Website Content Speak To The Issues Of Your Prospective Clients?
About Our Content Creation Services
Visual messages and easily readable content that resonates with your prospective clients
Includes an effective call to action for prospective clients to contact you
Lead to higher search engine rankings for your desired search terms
Reinforce your company brand
Incorporate information that prospective clients want to see
We know that your business is more than a resume
It’s you and/or your team of smart, hard working individuals dedicated to delivering a quality product or service.
These are the types of messages that your prospective clients want to see. They want to know that you understand them and their problems and have the experience and commitment to deliver on your promise.
We create content that resonates with your clients
From about pages to service or product page descriptions and company news, we write content that appeals to your businesses current and prospective clients. Content that brings your business alive for prospective clients. Content that makes prospective clients want to contact you.