Responsive Website Design
A fully responsive layout that adapts perfectly for all
device resolutions like mobiles, tablets and desktops
Offers a fluid grid sytem, fluid images and well choosen media query breakpoints to scale for popular device dimensions.
The main menu is automatically converted into a user-friendly select box menu on small screen devices.
Fast and Lightweight
What is responsive website design?
Wikipedia defines it as a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors, to tablets to mobile phones)
Why is it better than simply having a mobile optimized website?
1. Mobile responsive design is better for SEO
Writers and web developers know that when Google suggests a certain course of action, it’s usually a smart idea to follow if you care about search rankings. In an attempt to bring clarity to web developers, Google has specifically said that responsive design “is Google’s recommended configuration.”
I’m not really sure what other arguments I need to make at this point, but for the stubborn we’ll press on.
If you employ responsive design, you’ll have more equity in your back-links. There have been a number of times I’ve wanted to share a link from my phone, but when copying and pasting that link in an email, Twitter, or Facebook, the link copied is the link to the mobile site.
Everyone that clicks on this link in full size browser is going to be taken to the mobile site, and if they’re not redirected, they’re treated to content that looks horrible and is not optimized for their screen.
Nobody wants to see a mobile site on their desktop, so they bounce. If you design your site responsively, every link that’s shared is a link to your full site and mobile site. There is no confusion or crossover between the two.
… a single URL for the content helps Google’s algorithms assign the indexing properties for the content.
For a mobile site (actually for every site), SEO and user experience are blood brothers. If your site is unpleasant to use and the user can’t find what they’re looking for, they’ll make a quick exit.
This causes your bounce rate to grow, which tells Google your site probably doesn’t have what that person was searching for. Congratulations, you’ve just been knocked down in the rankings for the term that user searched for.
This can be avoided by having a mobile site that looks great and functions extremely well … and has all the content of your full size browser version.
For all that is good and right, please do not use a plugin that “converts” your site to a mobile site. There was a time and place for that, but that time has passed. There are few things in this world more ugly and jarring than visiting a site on my phone and having it redirect to the bland mobile version.
Lastly, we all know that load time is a factor when Google ranks sites.
When your site has to re-direct to a mobile url, this increases the load time. A responsive site has no such redirection.
2. Mobile responsive design is easier to maintain
For sites that create a lot of content, it can be a real headache to make sure that all of it is transferred properly to multiple web properties.
Ultimately, you have to spend more time, or you’re paying someone else to spend time copying and formatting content to multiple places. If your site is designed responsively, when you’re finished creating content, you’re finished.
With a responsive design, your site is also future-proof. Many mobile-only sites have to be constantly tweaked when a popular new device comes on the market. Mobile responsive design ensures that your site will be optimized … no matter what the screen size of the device.
3. Mobile responsive design delivers a better reading experience
There are some that will argue this is dead wrong, but if you develop with a mobile first philosophy, their argument goes out the window.
Some content producers think they should curate content by device — only publishing the content that they believe appeals to mobile users, or removing content that’s not “important” enough for mobile. This is a mistake.
Brad Frost, a leading voice in the mobile responsive movement, says:
Mobile users will do anything & everything that desktop users will do provided it’s presented in a usable way. Assuming people on mobile “won’t do that” is a losing proposition. Don’t penalize users with missing content & features just because they are on a full screen.
To be fair, there’s one thing mobile sites have that responsive sites don’t … the “view full site” link.
The reason this link exists is because of the inherent problems with a mobile site. Users want all the content, presented in a way that’s accessible.
The reality of the situation …
If you’re not designing and developing your entire site with mobile users in mind, it doesn’t really matter if you employ a responsive design, or have a separate mobile site.
Data consistently show that mobile devices, mobile usage, and mobile purchases continue to rise at an enormous rate. This data also suggests that mobile internet usage will exceed desktop internet usage by the end of 2013 or begining of 2014.